What Do Americans Want In Their Homes?
Posted by Meg Seibert on
Ikea was curious about what Americans want from their homes. Surprisingly, it has nothing to do with expensive upgrades.
The Swedish retailer’s first annual “US Life at Home Report” uncovered that, above all else, 95% of Americans consider comfort a top home feature. We’re not talking about cushy furniture or other features that makes life at home physically more comfortable. It’s an emotional thing. Ikea found that American consumers want their homes to have a feel-good environment so they can let their hair down and connect with loved ones.Here are more insights from the report:
1. We aren’t show-offs.  In fact, we’re modest. Ikea says, “… home in the U.S. is not so much about status or wealth as it maybe once was or about keeping up with the…
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